O discurso do otimismo no audiovisual contemporâneo ou quem pediu sua opinião?

  • Raquel N. Alecrim
  • Aline C.C. Santos


This summary presents materializations of the subject that composes the optimism discourse on YouTube with a cut over the youtuber Rayza Nicácio. It presents identification of different positions of the optimistic subject in operation, evidencing different processes of publicizing the self. The research is enriched in the field of multidisciplinary studies in Advertising and Propaganda, Culture and Philosophy.